Another Reason Apple Is Successful
Imagine you develop a product, and within a couple years 75% of all the hotels in the world endorse it. In fact, they not only endorse it, they put attachments for it in all their rooms and market those attachments as a selling point. My very unscientific survey of four and five star hotels indicates that most of them now equip the rooms with a clock radio, stereo dock, or iPod compatible charging systems. What a huge testament to the power of that product and its popularity and iconic status! It also speaks to the hotel’s belief about the long-term viability of the brand. Spending $50 to as much as $300 for Bose Sound docks per room is a huge financial committment for a hotel chain that would not be taken lightly.


Tim is currently working on "Pitchmen," a book that profiles some of the world's greatest salespeople. Submit a great salesperson for consideration or get updates on the
{ 0 comments… add one now }
Kick things off by filling out the form below ↓
Leave a Comment